Post by account_disabled on Feb 23, 2024 23:00:02 GMT -5
In a recent study on the economics of attention,concluded thatthat attention measures are three times more effective in predicting consumer outcomes than viewability measures. The fact is that visibility alone is no longer a good enough indicator to measure consumer response to page content: some visibility factors (for example: format size or position on the page) can have a negative effect on the level of attention. Content: How to attract the attention of consumers? 4 key factors Quality Consumer choice Creativity Relevance Conclusion Advertising Read also : 5 Tips for Effective Lead Scoring.
Lead Scoring That Will Increase Sales How to attract the attention of consumers? 4 key factors The shift to a new metric—from viewability to attention as primary KPIs—is driving change for advertisers. To attract the attention of consumers, advertisers Asia Phone Number List should focus on the relevant factors, which we will talk about later. Quality The most important factor in attention is the time consumers spent viewing the ad. Quality ad content drives high engagement, resulting in slow scroll rates and high average view times. Quality advertising Consumer choice Of course, advertising that is forced on consumers attracts more attention than advertising that is easy to ignore.
However, when the consumer himself is interested in viewing the ad, it significantly affects the brand promotion indicators, regardless of how long it took to view the ad. Unobtrusive advertising Creativity Creativity, first of all, affects the interest and attention of consumers, which makes advertising more effective. Subscribe to the hot ones Subscribe to the monthly NEWS DIGEST Enter your E-mail Creative advertising Relevance Placing ads in the appropriate context increases attention and viewing time. The explanation for this is simple: readers are already interested in a certain topic, and placing an ad that coincides with the topic of the page encourages consumers to become customers.
Lead Scoring That Will Increase Sales How to attract the attention of consumers? 4 key factors The shift to a new metric—from viewability to attention as primary KPIs—is driving change for advertisers. To attract the attention of consumers, advertisers Asia Phone Number List should focus on the relevant factors, which we will talk about later. Quality The most important factor in attention is the time consumers spent viewing the ad. Quality ad content drives high engagement, resulting in slow scroll rates and high average view times. Quality advertising Consumer choice Of course, advertising that is forced on consumers attracts more attention than advertising that is easy to ignore.
However, when the consumer himself is interested in viewing the ad, it significantly affects the brand promotion indicators, regardless of how long it took to view the ad. Unobtrusive advertising Creativity Creativity, first of all, affects the interest and attention of consumers, which makes advertising more effective. Subscribe to the hot ones Subscribe to the monthly NEWS DIGEST Enter your E-mail Creative advertising Relevance Placing ads in the appropriate context increases attention and viewing time. The explanation for this is simple: readers are already interested in a certain topic, and placing an ad that coincides with the topic of the page encourages consumers to become customers.