Post by account_disabled on Dec 20, 2023 3:59:39 GMT -5
Which no one does rather than approaching it through the offer, the brand or the solution (which everyone does). As I have explained in several previous articles: online marketing is not a supply market but a demand market. However, it remains most of the time addressed by the offer, in the logic of what is done offline (advertising, purchase of space, etc.): we push our content, our offers, hoping that Internet users will be “in the target” will see them. Concretely, how does this happen We start by using Big Data tools to understand the client's market, what their needs are and what the competition is. We obtain market segmentation by demand. Each segment being quantified and weighted by a level of competition.
We identify themes to address in editorial content, blogs, white papers, inbound Email Data marketing, etc. The idea being to detect “ blue oceans ” or niches in the market for which there is a minimum of demand and low or moderate competition. . We have always found them, including in very competitive sectors such as telephony, real estate, insurance or financial products. We write SEO optimized articles . The client can write it himself but in general, there is no photo for the results. SEO content must be written by a real SEO expert and not by a technical expert in the field. The technical expert intervenes secondly, for the conversion, once the Internet user is on the site. In this case, we start from a total of 20,000 relevant themes. 20,000 article topics.
This number varies greatly. Last year, for a big energy player, we had more than 400,000. In the end we have 10 articles, which are put online on the client's site. We complete with a campaign to create inbound links (netlinking) to position our client on more competitive Internet user requests but which they absolutely want to target. In this case, the implementation of our work is essentially SEO . This is the most common situation. In other cases, it is the digital strategy, the editorial line, the subject of white papers, the themes of newsletters or videos, etc. What SEO results did we achieve? It's all in this chart which speaks for itself. Thanks to our DPM methodology and our 10 articles, from the first month after going online, the client's site is positioned on 120 different keywords.
We identify themes to address in editorial content, blogs, white papers, inbound Email Data marketing, etc. The idea being to detect “ blue oceans ” or niches in the market for which there is a minimum of demand and low or moderate competition. . We have always found them, including in very competitive sectors such as telephony, real estate, insurance or financial products. We write SEO optimized articles . The client can write it himself but in general, there is no photo for the results. SEO content must be written by a real SEO expert and not by a technical expert in the field. The technical expert intervenes secondly, for the conversion, once the Internet user is on the site. In this case, we start from a total of 20,000 relevant themes. 20,000 article topics.
This number varies greatly. Last year, for a big energy player, we had more than 400,000. In the end we have 10 articles, which are put online on the client's site. We complete with a campaign to create inbound links (netlinking) to position our client on more competitive Internet user requests but which they absolutely want to target. In this case, the implementation of our work is essentially SEO . This is the most common situation. In other cases, it is the digital strategy, the editorial line, the subject of white papers, the themes of newsletters or videos, etc. What SEO results did we achieve? It's all in this chart which speaks for itself. Thanks to our DPM methodology and our 10 articles, from the first month after going online, the client's site is positioned on 120 different keywords.